What is Tough Zebra and why do we believe it was important to spend so much time and effort to create this product? Well, here is a summary of how this whole project came to be. It all started two years ago when tired of my sedentary lifestyle, I decided to get back in shape and hit the gym. Of course, it’s not easy to change life habits and I had a hard time at first, but gym workouts started to be very enjoyable very soon. Well, except for those long cardio sessions on the treadmill and cycling machines. I would get bored and lose motivation. I could watch a show but I felt that it takes away my focus and slow down my pace. Listening to fast music was actually good and would hype me up, but I felt something was missing, something more visually and mentally stimulating. That’s when the idea of "cardio gamification" came to my mind.